Padsplit
PadSplit is the largest coliving marketplace in the U.S. They offer affordable room rental services specifically tailored for hardworking people like teachers, security guards, bus drivers, and retail employees who are looking to build their futures.
The goal: Surviving COVID While Growing 10X
When Anil Yasyerli, founder and CEO of Brite, joined PadSplit as their first Head of Marketing in late 2019, PadSplit was under $1M ARR with a great value proposition (turning single-family homes into room rentals). Then COVID hit in March 2020, just 3 months after.
PadSplit’s entire value prop depended on its ability to convince 6-8 people to co-live. Demand tanked with COVID-19. On top of pandemic headwinds, PadSplit’s Series A funding was also delayed.
The solution: Global Talent Arbitrage
Out of desperation, Anil built a marketing team mainly by hiring remote global talent. Two years later, PadSplit had a marketing team of 25, and only three were based in the US. During the same period, PadSplit grew from less than $1M in ARR in 2019 to $10,000,000 in ARR in 2022.
Here is what PadSplit’s founder and CEO, Atticus LeBlanc said about Anil’s time there: “Anil rebuilt our entire marketing organization at PadSplit. In leveraging top-tier talent from overseas, he was really able to stretch our dollars while ensuring that we could accelerate our growth. I highly recommend that any US company looking to augment their digital marketing abilities consider using overseas talent if they want high quality at extremely competitive rates.”
FAQs
We are not traditional recruiters. We are experienced start-up CMOs with a track record of building global remote teams. We understand what it is like to build and grow something from the ground up. We help founders build in-house teams by hand-matching them with pre-vetted senior talent.
Each candidate undergoes a 5-step intensive interview and technical vetting process. As operators, we globally look for proven experts with passion and drive. Our rigorous screening process ensures we get the best. We only accept people into the network who we’d want to work with and learn from ourselves. We accept less than 1% of applicants.
Step 1: Screening & English assessment. The first step of the screening process is a comprehensive English language and communication interview evaluation. We also screen candidates based on their experience to ensure they have the required skill set for the role.
Step 2: Analytical test. We test each applicant's analytical skills via a proprietary test we developed over the years as hiring managers.
Step 3: Behavioral interview. Each candidate is interviewed by the Brite team, who are expert operators in their functional domain. Our screeners provide specific live exercises, looking for problem-solving ability, depth of experience, communication ability, and creativity.
Step 4: Cultural fit interview. If the candidate passes through the first three steps of the process, we evaluate each candidate for cultural fit for our clients.
Step 5: Client interview. We hand-select 3-4 candidates representing the top 1% of applicants and introduce them to our clients at this stage. Our clients do their own screening to decide which candidate to hire.
We match you with hand-selected 3-4 candidates that match your criteria in two weeks. Most clients complete the entire recruiting process in under four weeks.
We are location agnostic. The location depends on the needs of our clients. We recommend you a recruiting strategy based on your time overlap and salary budget requirements. We successfully hired top-tier talent from LATAM (Argentina, Colombia, Chile and Mexico), Eastern Europe (Poland, Ukraine, and Turkey) and East Asia (India, Pakistan and the Philippines).